Luminox: Born in the Pacific!

Luminox: Born in the Pacific!

The Pacific Coast. Where sport diving really took off. And where Luminox was founded in the small town of San Rafael, CA.


Just the name, the Pacific, conjures up images of sun-kissed beaches, palm trees, great days and even greater nights, and adventure. Stretching from the Malibu beaches to Hawaii, Fiji, Japan, Australia, Costa Rica and Peru, the Pacific is the world’s largest and deepest ocean, and a playground for people who love the outdoors.


Luminox and the Pacific are inexorably linked. When Luminox was founded in 1989, it was with the specific aim to design, engineer and manufacture the toughest watches on the planet for the toughest people on the planet – Navy SEALs (whose training base is on the Pacific Coast, in Coronado, across from San Diego), military, law enforcement, first responders, adventurers, and people who love the outdoors.


The result has been a range that has been adopted by these groups and a legacy of quality, toughness and dependability.


To honor this connection to the Pacific, Luminox is introducing a brand-new collection in its SEA series, the Pacific Diver 3120 Series.


This new series features a 44mm stainless-steel case with a CARBONOX™ uni-directional bezel – resulting in an eye-catching fusion of materials. The pacific Diver series features water resistance to 200 meters, screw in crown and case back, sapphire crystal and, of course, the Luminox Light Technology, which guarantees constant night visibility for up to 25 years.

The Luminox motto, “Every Second Counts” is engraved on the stainless-steel case back, to remind you to make the most of every moment you have.


There are four versions in the Pacific Diver 3120 Series. There is a black on black (blacked out dial, black bezel and black DLC case) model on a rubber strap, a black dial and black bezel model on a steel bracelet, a blue dial and black bezel model on a steel bracelet, and a black dial and black bezel model on a rubber strap


The Luminox Pacific Diver 3120 Series is the perfect casual watch capable of going anywhere anytime. It fits in at home, at the office, in the gym, and yes, in the Pacific Ocean.

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