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About Luminox

Luminox Brand Story

Luminox (Lumi is latin for light while Nox is Latin for night) was born in 1989, driven by a commitment to offer cutting-edge luminescence and readability in its line of high-performance sports Swiss-Made watches.

Trusted & Requested By

Trusted and requested by elite forces around the globe, Luminox has earned a reputation for toughness, durability and visibility in all light conditions, making it the perfect timepiece. Durable, dependable, adventure gear. Our timepieces are never a mere accessory but always a high-quality, tough, precision piece of equipment, instilling confidence, drive and a daily dose of heroism in its wearer.

Luminox Light Technology

The Unique Luminox Light Technology ensures at-a-glance visibility - in fact, the technology provides a constant glow 24/7, no matter what the condition are for upto 25 years.

  • Bear Grylls Survival ECO 45 mm, Diver's Watch - XB.3703

    The #tide x Bear Grylls watch is made of 100% recycled material and is a Limited Edition as well !!!

  • Navy SEAL Foundation - XS.3503.NSF

    Luminox has been working with the US Navy SEALs since 1992 and is proud to further deepen its ties with the Navy SEAL Foundation. The Navy SEAL 3503.NSF was developed exclusively for this occasion.

  • Pacific Diver Series

    Inspired by the great outdoors of the Pacific Coast

  • Bear Grylls Survival 3740 Master Series

    The motto of Luminox, "Every Second Counts", also fits perfectly with Gryll's "Never Give Up"


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About Alpina


From the very beginning, as far back as 1883, Alpina has been associated with horological innovation. Whether it was our innovative way of creating an excellent working environment, or through the introduction of new quality control criteria before anyone else, Alpina has always sought ways to improve how things are done.


We are committed to producing extremely robust sport watches that perform to the highest precision and with the greatest reliability in the most demanding situations. Alpina manufactures watches specifically engineered and built to withstand extreme natural environments, especially at high altitudes and great depths. Their functions, materials and usability are purposely designed to ensure that you accomplish your climbing, flying, diving or sailing missions.

The “ALPINIST” Philosophy





About MWatch

Swiss Made For EveryOne

M-WATCH Mondaine was first introduced in 1983 by Mondaine Watch Ltd., Zurich/Switzerland (est. 1951) as a value-priced, fashion watch line, offering exceptional Swiss design and manufacture for an international mass market. Since its introduction, M-WATCH Mondaine has grown to be the timepiece of choice for the style-conscious, demanding Swiss population. In fact, over 7 million watches have been sold to the Swiss population of slightly over 8million!

Made in Switzerland – An Obligation

The M-WATCH Mondaine models have featured on the market for over 30 years. On 23 February 1983 Erwin Bernheim, the founder of Mondaine Watch Ltd. and father of the current company managers, André and Ronald Bernheim, created the M-WATCH Mondaine brand. The Volkswagen of watches is attractive because of its high Swiss quality and affordable prices. ‘Swiss Made for everyone’ is the name of the concept. These are watches for life; watches that you will always like, wherever you are.

Setting time standards

Three ranges, three trends: Yellow features lots of synthetic materials, making this collection colourful and cheeky. Sturdy models which are just as suited to the e office environment as a drink at the latest trendy bar. Red holds onto tradition – naturally inspired by modern elements so that time spent at the opera or an art exhibition seems to pass too quickly. Blue evokes an outdoor feeling with the focus on sport, such as biking, surfing or parachute jumping.