Brands
Alpina
Founded in 1883, Alpina has a rich history as a pioneer in the Swiss watch industry. Known for its dedication to creating robust and reliable timepieces, Alpina is particularly celebrated for its sports watches, which are designed to withstand extreme environments. With collections that cater to adventurers and sports enthusiasts, Alpina combines Swiss precision with a rugged, elegant style, embodying the spirit of exploration.
Atlantic
Since 1888, Atlantic has been crafting watches that epitomize Swiss tradition and elegance. With over a century of expertise, Atlantic has built a reputation for producing high-quality timepieces that are both stylish and reliable. Known for their classic designs and meticulous attention to detail, Atlantic watches exude sophistication and are perfect for those who appreciate timeless elegance in their wristwear.
Ernest Borel
Founded in 1856, Ernest Borel is a brand steeped in romance and charm. Known for its intricate, elegant designs, Ernest Borel brings a touch of artistry to the world of Swiss watches. Inspired by the beauty of nature and love, each Ernest Borel watch is crafted with precision and care, making it an ideal choice for those who value elegance, tradition, and poetic style in their timepieces.
Michel Herbelin
Michel Herbelin, established in 1947, blends the best of French elegance with Swiss watchmaking expertise. Based in France, Herbelin creates timepieces that reflect sophisticated design and superior craftsmanship. Known for its attention to detail and artistic flair, the brand offers watches that are both refined and modern, making it a favourite for those who value style and precision.
M-Watch
Founded as an accessible Swiss watch brand, M-Watch brings modern design and quality to a wide audience. Known for its minimalist and functional style, M-Watch offers durable and stylish timepieces for everyday wear. The brand’s commitment to affordability without compromising on quality has made it a popular choice for those seeking Swiss-made reliability with a contemporary aesthetic.
Millner Co.
Millner Co. combines modern luxury with urban-inspired design. Known for its bold yet minimalist aesthetic, Millner Co. creates watches that are trendy, versatile, and affordable. With a focus on making stylish timepieces accessible, Millner Co. appeals to a younger audience looking for fashionable wristwear that complements their lifestyle.
Milus
Founded in 1919, Milus has a long-standing reputation for producing elegant Swiss watches that emphasize craftsmanship and style. Known for its intricate designs and high-quality materials, Milus timepieces are both luxurious and refined. With collections that reflect a blend of tradition and innovation, Milus appeals to discerning watch enthusiasts who value heritage and sophistication.
Roamer
Since 1888, Roamer has been known for its commitment to Swiss tradition and high-quality watchmaking. With a focus on durability and functionality, Roamer offers a range of classic and modern timepieces that are built to last. Known for its precision and reliable performance, Roamer is ideal for those seeking a blend of tradition and contemporary style.
Victorinox
Victorinox, the maker of the iconic Swiss Army Knife, brings the same precision and utility to its timepieces. Known for their durability and versatility, Victorinox watches are crafted to endure rigorous use and reflect a rugged, functional style. Combining Swiss craftsmanship with a practical approach, Victorinox watches are perfect for adventurers and professionals alike.
Wenger
Established in 1893, Wenger embodies Swiss quality with a focus on functionality and practicality. Originally known for producing Swiss Army knives, Wenger expanded into watchmaking with timepieces that reflect their heritage of durability and precision. Designed for everyday wear, Wenger watches offer a perfect blend of rugged style and reliable performance.